Home / The Playbook / Month 6 / Leading With Story
Month 6 · Move 05

Leading with story, not just data.

A directive tells your team what to do. A specific example tells them why it's worth doing. By the time you're six months in, that difference is usually what separates a team that complies from one that's actually motivated.

The instinct under deadline pressure is to reach for bullet points: here's the plan, here's the scope, here's the date. Bullet points are efficient, but they only transfer information. When a project is hard or the reason for it isn't obvious, information isn't what's missing. Meaning is.

A story does that work instead, not a polished, rehearsed one, just a specific example, with a real person or situation in it, that shows what the work actually means to someone. "This ships by Friday" is a fact. "The person waiting on this hasn't had a working version in three weeks" is a reason to care about Friday.

What makes an example land is specificity, not length or drama. A vague appeal to "the mission" asks people to feel something on faith. A specific detail, like a name, a moment, a before-and-after, gives them something concrete to hold onto instead.

Try this

Before your next team update, swap one slide of bullet points for one real example, a specific customer, a specific teammate, a specific moment, and end it with what it means for the work in front of you right now.

Template · Script
Inspire Before You Inform →
More moves in Month 6
Month 6 · Move 01
Deal with the performance issue you've been avoiding →
Month 6 · Move 02
Handle your first real conflict directly →
Month 6 · Move 03
Run your first full review cycle deliberately →
Month 6 · Move 04
Notice what you've stopped listening for →
Month 6 · Move 06
Make recognition a habit, not an event →
Month 6 · Move 07
Have the conversation about where they want to go →
Month 6 · Move 08
Say no to something, on purpose →
Back to
The Hard Middle: Month 6
All moves →